Search Engine Optimization (SEO) is one of the widely used and effective tools of Digital Marketing. SEO is used to increase the google search ranking of your brand using various keywords which ultimately help in creating a prominent online presence and drives potential customers and clients to your business.
Finding the keywords which work for you can be quite a tedious and time-consuming task but only if you aren’t aware of the effective tools created to help you with the same task, that is, finding the right keywords which you can use in your web content. Not only do these tools help in keyword research, but they are also quite helpful in data analysis. You learn about what’s working for your brand and what is it that you need to change. Periodically tracking your progress also becomes quite easy which helps in understanding where you stand in terms of your competitors and how can you improve. Let’s take a look at the list of the best SEO tools in 2021!
1. Ahrefs: SEO Keyword Tool
Ahrefs tops the list of the best SEO tools for all the right reasons. In fact, after Google, Ahrefs helps in driving the highest scale of the audience to your brand. It comes with the best analysis tool which is also the favorite of many experts out there.
2. Google Search Console: Top SEO Tool
Google Search Console lets you monitor and report on your website’s presence in Google SERP. In order to avail this service, you have to add a certain code to your website or you can submit your sitemap for indexing. Though it can be used by anyone yet it’s best suitable for any new website.
3. SEMRush: Marketing SEO Tools
This tool is loved because it easily lets you access and analyzes your rankings. It is best suitable for Domain Vs Domain analysis which is basically analyzing your ranking with your competitors which helps in understanding where you stand currently.
4. KWFinder: SEO Keyword Tool
This tool is best used for finding long-tail keywords which have lesser competition but would be great for your web ranking. Plus, Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric.
5. Moz Pro: SEO Software
Their response rate to the customer queries is quite splendid and on top of that, you can get great insights into how well your website is doing. It also suggests a range of keywords and site crawls for your brand.
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