Blog Details

  • By Admin

  • Apr 11, 2022

Latest Update on Facebook Ads

The inexorable expansion of Facebook's platform never fails to astonish us, and this year has been no expansion. While it’s great that Facebook is constantly evolving to meet the changing needs of its users, keeping up with all of the changes can be difficult.

Today we’ll go through the two most recent updates to facebook advertisements, which includes:

  • Release of Apple iOS14 
  • Shop ads that are even more tailored. 

So, without further ado, let's get this party started!


How Apple iOS 14 release may affect the ads

With iOS 14, Apple has made changes for how to receive and process conversion events from tools like the Facebook pixel. Businesses who advertise mobile apps, as well as those that use any of our business solutions to optimize, target, and report on web conversion events, may be affected.

According to Apple’s AppTrackingTransparency framework, apps in the App Store that engage in what Apple terms as “tracking” must display a prompt on iOS 14.5 or later devices. Apple’s policy forbids the data collection and sharing of some data unless users opt in to monitoring via a prompt on iOS 14.5 or other devices. As a result, personalization and performance reporting for app and online conversion events may be limited.

We’ll provide various updates and additional resources like;

Action you should take - You need to update to Facebook SDK for iOS version 11.2.0 or above to configure your app events.

Considering ad install campaign - You must create a specific iOS 14+ app install campaign.

Delivery status - the ad manager is used to check the status of a campaign to set an ad or find the information about any issue. For this, there is a delivery status that is maintained to the ads manager. Updating limit and pending limit are the statuses to iOS 14+ app install campaign.

Limitations of dynamic ads, reporting and targeting - There are various types of limitations like delayed reports, estimated results, no support for breakdown for reporting and targeting. On the other hand, when it comes to dynamic ads, when there is an update in iOS 14 or later versions, the size of retargeting audience may decrease. So, make sure while updating the software or managing the ads in Facebook, you have to be careful.      


Advertisements on Facebook Shops

Shops on Facebook are immersive, branded experiences in which customers can browse, share, and buy products from a brand much like they would in a store.

Shops advertisements personalise the buying experience even further by leading customers directly to curated collections within their shop based on their previous shopping habits. In other words, they direct customers down a route that would most likely result in a purchase.

These are the latest updates on Facebook ads that you need to go through for better promotion of your brand and business. Apple's iOS 14 has come with the major update and you should be aware of this and manage the Facebook advertising perfectly.  So, learn how to configure and promote your business. 



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